From the ad:tech Chicago session "Mobile Marketing Ecosystem: Framing the Market and the Value Chain".

Mobile marketing has an amazing and overwhelming array of vertical segments including common short codes (integral to the SMS experience in the US), mobile storefronts, mobile advertising, premium SMS, interactive TV voting, content downloads, mobile couponing, loyalty programs, mobile TV/mobisodes, mobile search, chat, viral marketing, mobile sweepstakes, iRadio, TXT2Screen, podcasting, gaming, P2P (e.g., mBlox, m365), IVR, WAP, and Txt N’ Win. And we’ve probably forgotten something even in this exhaustive list!

All this goodness can be reduced to four key areas when viewed through the lense of a marketing pro: access web, see TV/video, sweeps via SMS, and mobile content as premiums to drive sales. Our two amazing speakers will walk you through the ecosystem, review all the players, and tell you how to apply these companies’ capabilities to your marketing needs in a 1-hour data-rich session.

ECOSYSTEM EXPERT:
Peter Fuller, Founder and Managing Partner, i-Jump
Courtney Jane Acuff, Associate Director, Denuo

INTRODUCTION BY:
Cam Balzer, Director of Search Strategy, Performics
 

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Speaker(s): Peter Fuller, Founder and Managing Partner, i-Jump

Format: PDF file