Learn how to apply new media to your business through a combination of case studies and discussion.

Empowered by blogs, forums, email, text messages, chat and wikis, people increasingly think and act in swarms. Now brands are seeding the blogosphere with online/offline treasure hunts and narratives to inspire swarming and unleash the dynamism of these new social networks.

Are we witnessing the emergence of higher-order advertising? Can the line between producer and consumer of advertising be eliminated? Will beekeeping marketers find honey in e-hives or will they just get stung?

Traditional media marketers have had to disseminate their communications on the coattails of online publishers. Now with podcasting and vidcasting, marketers are media producers talking directly to their customers.

For the first time, practical and easy-to-use technologies, applications, and services let organizations of all sizes leverage the power of audio and video without buying a single minute of satellite time, online media or television. Come learn how to apply new media to your business through a combination of case studies and discussion. 

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Henry Copeland, Blogads.com (moderator); Heather Sefcik, Henkel Consumer Adhesives, Inc.; Brian Bloom, Liggett Stashower; Michael Moore, Nestlé Purina PetCare Company; Robert Claypoole, Jr., Johnson & Johnson Vision Care, Inc.

Format: PDF