iMedia Connection: Social Media: The Dynamics of the Genre and The Opportunities for Marketers

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July 24-25, 2006 | Chicago, Illinois

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Published: July 25, 2006

Social Media: The Dynamics of the Genre and The Opportunities for Marketers

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Listen to panelists discuss how these new sites are monetizing this audience and what marketers can do to engage.

During the past 2 years, a new generation of tens of millions of consumers has started living, playing, and buying online in new ways not feasible even a few years earlier. Enabled by tools known as blogs, online social networks and Web 2.0 technologies, social media is the fastest-growing consumer marketing arena in the world. Listen to pundits discuss how these new sites are monetizing this audience and what marketers can do to engage.

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Speaker(s): David Carlick, Vantage Point Venture Partners (moderator); Ted McConnell, Procter & Gamble; Amy Gibby, eCRUSH.com; Kris Oser, eMarketer; Shawn Gold, MySpace.com

Format: PDF