November 6 – 8, 2006 | New York, New York
From the ad:tech New York session, "Web 2.0: Predictions and Pithy Analysis" with Nielsen//NetRatings' Charles Buchwalter and ZEDO, Inc.'s Roy deSouza.
From the ad:tech New York session, "The Economics of Interactive: Industry Investment and M&A For Fun and Profit" with ADASTRO Inc.'s Cliff Kurtzman and JMP Securities' Bill Morrison.
From the ad:tech New York session, "The Anywhere Consumer" led by Emily Green, CEO of Yankee Group Research.
From the ad:tech New York session, "From the Alley to the Avenue" led by David Lubar, Chairman and Chief Creative Officier, BBDO North America.
From the ad:tech New York session, "Digital Media Innovators" led by Scott Schiller, CRO, Glam.com.
From the ad:tech New York session, "Grudge Match: Ad Network Smack Down" led by Forrester Research Senior Analyst Shar VanBoskirk.
From the ad:tech New York session, "The Future of Online Advertising" with panelists from P&G, The New York Times, DoubleClick and NBC Universal.
From the ad:tech New York session, "Social Commerce: Mashing up the Web" led by Compete, Inc.'s VP of marketing and client services, Stephen DiMarco.
From the ad:tech New York session, "Next Generation Strategies for Ecommerce" with JupiterKagan Inc. President David Schatsky.
From the ad:tech New York session, "Multidimensional Marketing: Cross Media Insights" with Doron Wesly, VP Media Practice, Millward Brown.
From the ad:tech New York session, "Finding the Consumer Pathway: Getting the Most Out of Placements, Targeting and Your Website Experience" led by Neo@Ogilvy's senior partner and COO.
From the ad:tech New York keynote presentation, "The Online Video Revolution: A Marketer's Dream or a Consumer-Generated Mess?" with Sarah Fay, Suzie Reider, Paul Sagan and Jonathan Klein.
From the ad:tech New York keynote presentation, "1996 vs. 2006: The Web Then and Now" with ShopWiki's Kevin Ryan.
From the ad:tech New York presentation, "Big Pharma Shifts Bucks and Attention to Direct" with Meg Columbia-Walsh, Meaghan Shawcross and Bonnie Becker.
From the ad:tech New York session, "Ad Models in Mobile, Video, VOD and Gaming-- The Latest Standards and The Newest Concepts" led by CBS Digital's senior VP of sales.
From the ad:tech New York session, "The Gamer: Marketing Phenomenon or Outdated Label?" Panel Discussion led by Principle of Storyline Development Marc Johnson.
From the ad:tech New York session, "Agent-Based Modeling Workshop: Simulations: The Future of Marketing & Media Mix Planning" with the president and founder of Points North Group, Peter Storck, and the founder and CEO of ThinkVine LLC, Damon Ragusa.
From the ad:tech New York session, "Client Agency Tango" with panelists from Odyssey Golf, MEA, Bridge Worldwide and ConAgra Foods.
From the ad:tech New York session, "The Gaming Ecosystem" with panelists from OgilvyInteractive, IDC, Massive, and Atari.
From the ad:tech New York session, "Mobile Channels to Your Consumer: Evaluating On Deck and Off Deck" with Jeff Moore and Anil Malhotra.
From the ad:tech New York session, "Mobile Marketing 101: How to Integrate Mobile into Your Media Campaigns" moderated by Webster Lewin, director of mobile marketing, R/GA.
From the ad:tech New York session, "TV Everywhere: Look Who's Watching-- Keeping Pace with Consumers."
From the ad:tech NY session, "Using Mobile to Monetize Your Brand: Subscription, Transaction, Advertising or Simply Awareness-- The Debate."
In this ad:tech New York podcast, you'll learn how to bridge the gap that exists between the creation of strategy and its execution.
This ad:tech New York session explores the "targeting criteria" of a word-of-mouth program and the continuing communications ramifications beyond a viral campaign.
Learn the inside intricacies of managing auction-based media buying and whether it can work for broadcast as well as it works for online in this ad:tech New York session.
MarketingSherpa's Director of Research introduces two industry professionals who discuss what's new in email marketing.
Get the latest facts from today's frontline leaders in this ad:tech New York panel discussion about a significant paradigm shift.
From the ad:tech New York sessions, "Bring Your Best Customers Into the Marketing Mix: Proven Strategies to Leverage Influentials."
From the ad:tech New York session, "Online Advertising Industry's Definitive Advertising Playbook."
From the ad:tech New York session, "Technology Visionaries Sound Off" with David Carlick, managing director, Vantage Point Venture Partners.
The President and COO of Major Gaming League leads a panel discussion on meaningful sponsorships in cross platform media environments.
VP of Email Solutions for Avenue A | Razorfish leads a panel discussion on increasing performance by merging web analytics with email marketing metrics.
Find out if the buzz about Vista is worth the hype that some technologists and advertisers have been giving it in this panel review/demonstration of the platform.
Listen in as the CEO of Kinetic Results, LLC and iMedia Search Editor leads a fireside chat with two of the most influential experts in SEO.
Find out what to it takes for a smooth and successful search engine marketing project.
Can smaller players out-innovate the behemoths in search? Hear what some of the industry's most forward thinkers have to say.
Listen to highly evolved thoughts about the current and future state of search and the latest ideas in search marketing innovation.
From the ad:tech NY session, "The Unified Field Theory of Marketing" with Jim Sterne, president, Target Marketing.
From the ad:tech NY workshop session, "Behavioral Targeting for D.I.M.W.I.T.S."
Listen to this ad:tech New York panel of leading experts as they address the most pressing staffing questions.
In this podcast, find out the major components of a solid Search Engine Marketing (SEM) strategy.
Hear case studies from b2b and consumer brands as well as key research from Hitwise that will help you plan your pay-per-click (PPC) search strategy for your brand.
Learn bid strategy and tactics including basic settings, position bidding, return bidding, time-based bidding and advanced campaign optimization.
Listen in on this ad:tech NY podcast and learn how to put together a sound natural search optimization strategy.
This ad:tech NY podcast explores issues facing online publishers and agencies and best practices illustrating how they can work together to improve the desirability and profitability of online advertising.
Learn how these very successful organizations creatively use both behavioral and attitudinal website analytics to strengthen their most valuable asset customers.
The case studies presented in this ad:tech NY podcast will show how CGM fits into the engagement equation in brand engagement, media engagement and advertising engagement.
In this podcast from ad:tech NY, advertisers and agencies explain when cost-per-action is the right way to run a campaign, and how to do it well.
In this ad:tech NY podcast, learn the basics of podcasting and what it takes to create them for your company's messaging.
In this ad:tech NY podcast, you will hear brand marketers share real-live examples of corporate blogs, podcasts and WIKIs and how RSS works with those technologies.