November 6 – 8, 2006 | New York, New York
A panel discusses the latest standards and the newest concepts.
Learn how leading-edge advertisers are adapting agent-based modeling simulations to see how their marketing initiatives will play out.
A panel discusses the inside intricacies of managing auction-based media buying, and it's applications for both broadcast and online.
An online marketing trainer describes his concept of Dynamic Industry Marketers With Intelligent Targeting Skills.
Learn from a panel of industry experts about the challenges faced and new marketing strategies employed by major pharmaceutical companies.
In this hands-on workshop, the president of MEA Digital leads you through the steps for developing a strategic brief.
The Target Marketing president walks you through the spectrum of online metrics, and clarifies critical key performance indicators.
An internet pioneer compares today's internet world with that of 1996, and looks ahead to 2016.
A panel discusses how agencies and clients need to collaborate, and showcases case studies.
Panelists explain how to get the most out of placements, targeting and your website experience.
Learn how to put together a sound natural search optimization strategy from this session.
Discover tactics can you employ to participate in this dynamic new environment of social commerce.
Find out what the most advanced online media technologists have to say about the future of the online media and marketing industry.
In this keynote presentation, take a look at the Anywhere Consumer through recent data and identify some important trends for marketers who want to survive the changes ahead and develop "anywhere marketing."
Sort through all the noise to look at the spectrum of public companies and upcoming IPOs in the industry, and how you can evaluate their prospects.
Learn how to defend and expand your brand with the tools presented in this workshop.
In this ad:tech NY session, the president of i33 Communications explains how to set measurable goals with your online agency, ways to mitigate costs, and more.
Is the gaming market an opportunity to be tapped, or just another case of endless fragmentation?
This session explores the "targeting criteria" of a WOM program and the continuing communications ramifications beyond a viral campaign.
Discover how you can get the factions aligned in your organization, determine the process and understand metrics to help you benchmark your success as you track the alignment of these planets.
Learn the basics of podcasting and what it takes to create them for your company's messaging.
This presentation looks beyond the MySpaces and YouTubes to find the next up-and-coming properties.
Learn how to incorporate community, blogs, podcasts and WIKIs into your customer interaction.
Find out how to target ads on live.com, msn services, media player, mobile devices, Xbox 360 and more.
During this ad:tech NY panel, advertisers and agencies explain when cost-per-action is the right way to run a campaign, and how to do it well.
This session examines the connection of search, consumer brands and online customer behavior.
An ad:tech NY panel answers the question of how smart marketers can harness the power of an enthusiastic fan base and navigate the potential minefield between passionate brand loyalists and critics.
Learn from several industry experts as they share their experiences and solutions to the challenges of search engine marketing.
This discussion examines all the details of the search management bid process-- and what strategy could be best suited for your campaign.
An ad:tech NY panel of experts in email marketing and web analytics discuss research, case studies and proven methods for using web analytics data to better understand customers' needs and more effectively market to them.
Learn how companies and technologies are enabling the direct-to-consumer or off-portal model for mobile-- and how off-deck content can work within an overall on-deck strategy as well.
This session discusses the latest and most helpful SEO tactics to maximize your search marketing campaigns.
Did-It's Co-Founder and Executive Chairman shares his views on the current and future state of search.
This ad:tech NY session covers the basics of mobile marketing for those just entering or just considering leveraging the mobile channel.
An expert panel at ad:tech NY guides you through the process of choosing and designing the right marketing accountability solution for your brand.
ad:tech NY panelists discuss the latest strategies that retailers are now taking to deal with the ever-increasing complexities of e-Commerce technologies.
This session will explore the most critical operational issues facing online publishers and agencies, and best practices illustrating how they can work together to improve the desirability and profitability of online advertising.
