December 3-6, 2006 | Scottsdale, Arizona
The internet -- and how people use it -- seems to change every few weeks. At this month's iMedia Agency Summit we showed attendees three Breakthrough Spotlight presentations about how new technologies and research will have a deep impact on interactive marketing in mobile, search and data analytics. Now we're bringing those presentations to you, our iMedia Connection readers. This special edition gives you actionable strategies for taking your marketing into exciting new territory.
Engagement, Search and Social Media
Yahoo! Inc.'s Ron Belanger and Edwin Wong discuss the intersection of social media and search to an audience at the iMedia Agency Summit. Read Coverage Watch Video Interview
Emerging Mobile Business Models
Third Screen Media's Jeff Janer and Verizon Wireless' Stephanie E. Bauer discuss the current mobile advertising landscape to an audience at the iMedia Agency Summit. Read Coverage Download Presentation Watch Video Interview
Going Beyond the Last View & Last Click
In an iMedia Agency Summit Spotlight presentation, BlackFoot Inc. Founder and President Martin Wesley walked the audience through media mix and econometric modeling. Read Coverage Download Presentation Watch Video Interview



