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October 19-20, 2006  |  Birmingham, Michigan
The New Alliance Between Creative and Media
In this keynote presentation, Publicis' execs discuss the critical relationship between creative and media in the development of effective interactive and integrated strategies.

Opportunities in UGM
Nielsen BuzzMetric's VP and auto industry practice leader discusses opportunities in user-generated media.

Measuring Online Marketing's ROI
Marketing Evolution CEO Rex Briggs at the iMedia Driving Interactive summit in Detriot, Michigan.

Creative Beyond the Pre-Roll
The managing partner of WIT Strategy and iMedia contributor leads a panel discussion on how creative is being applied to video, social media, gaming and mobile to engage consumers, and which types of creative are performing best.

Meet the Marketer: Mark-Hans Richer
Advertising Age's Detroit Bureau Chief Jean Halliday interviews Mark-Hans Richer, director of marketing, Pontiac Division of General Motors, about the company's interactive future.