February 4-7, 2007  |  Bonita Springs, Florida
Published: February 06, 2007
Rich Media Interaction and Engagement Rates
 

In this Spotlight presentation, Eyeblaster addresses the best practices for measuring interaction rates, and offers new global benchmark data.

Thanks to research and education, more and more brand marketers are becoming convinced that using engagement and interactivity metrics, commonly referred to as "Interaction Rate" (IR), is valuable in determining the effectiveness of their rich media campaigns. But unlike clickthrough rates, which everyone can agree on, measuring in IR is still not standardized. In this session, Eyeblaster addresses the best practices for measuring interaction rates, and offers new global benchmark data and unique IR metrics. Also, Arnstein suggests specific methodologies for optimizing IR by presenting examples of proper and faulty interactivity measurement of several 2006 campaigns.

Bio:
Yoav Arnstein was named general manager of Eyeblaster North America in 2006. In this role, he is responsible for sales, product support and office operations throughout Eyeblaster North America. Arnstein previously served as general manager of the company's international operations. Before joining Eyeblaster, Arnstein co-established the Nordic operations for Seebeyond Inc. as regional professional services manager, and developed software for VCON. Arnstein holds a Master of Science degree in Computer Engineering from Denmavark Technical University and a Bachelor of Science degree from Tel-Aviv University. Arnstein has been a major contributor to Eyeblaster's stellar growth in market acceptance and overall revenues.


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Presenter: Yoav Arnstein, VP/general manager, North America, Eyeblaster

Format: Zipped Power Point