imc²'s VP of consumer products practice explains in the Brand Summit session "Corporate Responsibility: Making Sure Your Website Hits the Mark" that corporate social responsibility will benefit your company. <P></P>

In a recent survey conducted by the National Consumers League and Fleishman-Hillard, data revealed that consumers are disappointed with companies' lack of corporate social responsibility. More than half of the respondents said they had used the internet to begin forming their opinions about companies and brands, but that they considered corporate websites the least credible. With a third of the respondents to the survey stating their purchasing decisions were influenced by altruistic efforts, is your site reflecting your company and/or brand values?

As society becomes more educated about environmental sustainability and corporate ethics, brands must create new forms of value for customers at an emotional and ethical level.

In this session, Kevin Pate will discuss how incorporating corporate social responsibility into your online presence can build your brand's foundation; shift your consumer communication from internally focused to consumer-focused, and transform your site from an area of simple information gathering to a true immersion of knowledge and understanding, therefore developing and revealing new company and consumer values.

Bio:
Kevin Pate leads the strategic direction and development of integrated marketing efforts for imc² consumer products portfolio. Pate leverages his depth of product marketing knowledge and relevant experience to create best-in-class, holistic marketing solutions for clients. While at imc², Pate has helped forge stronger relationships with many of the nation's top clients including Procter & Gamble, Bush Brothers and 7-11. Pate also helps pursue new business development opportunities with consumer products' businesses. Pate has a broad range of experience distinguished by consistent achievement in areas of consumer marketing, product management, customer marketing and business leadership. Prior to joining imc², Pate worked at Frito-Lay, Inc. as senior brand manager of Doritos. Pate was responsible for the brand's strategic vision, annual operating plan, innovation, media planning and advertising, agency direction and portfolio P&L. Pate led the inNw campaign for Doritos, recognized nationally as a leading integrated marketing program.

GET THE PRESENTATION

• [Presentation] Download it now

Presenter: Kevin Pate, vice president, consumer products practice leader, imc²

Format: Zipped PowerPoint