24/7 Real Media's SVP of business development gave this session, "Think Globally, Act Locally: Successfully Managing a Global Integrated Search Campaign" at the February 2007 iMedia Brand Summit.
Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels? A global SEM campaign requires a comprehensive strategy and approach, as well as tactical and technological competencies. It is essential to strategize on a global stratum while concurrently operating in various languages and currencies, interfacing with international search engines, and connecting with multiple local cultures. In this session, Matt Kain, SVP business development, will discuss best practices for conceiving and executing successful global search marketing initiatives.
Matt Kain is responsible for U.S.-based business development and affiliate relations for all products and services. Kain also manages global strategic relationships with 24/7 Real Media search engine partners, including Google, Yahoo! and MSN, among others. 24/7 Real Media acquired Decide Interactive in August of 2004. As general manager of Decide Interactive, Kain had operational overview of the sales, client service and production teams using the proprietary Decide DNA system to deliver managed search marketing services to some of the world's biggest advertisers. Kain's knowledge and experience in the search engine marketing discipline is extensive. He has developed many of the optimization strategies currently employed by 24/7 Real Media, and is a regular speaker and presenter at marketing conferences and seminars. Prior to working at Decide, Kain worked in online ad sales for a leading financial website in the UK, riding the rise and decline of the online banner sales model and transitioning with the business into other revenue lines including content syndication.
GET THE PRESENTATION
- [Presentation] Download it now
Presenter: Matt Kain, senior vice president, business development, 24/7 Real Media, Inc.
Format: Zipped PowerPoint