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March 25-28, 2007  |  Henderson, Nevada
SPOTLIGHT COVERAGE
At iMedia's March Breakthrough Summit 2007, a broad selection of topics and issues were discussed and presented to industry executives. In the following three Breakthrough Spotlight presentations, attendees gained first-hand knowledge of how new technologies and research have a direct impact on interactive marketing in mobile, in-game advertising and analytics. Now we're bringing those presentations to you, our readers, in video, PowerPoint and article format. This special iMedia Spotlight edition gives you actionable strategies for taking your marketing to the next level.
In-Game Advertising: Build the Ecosystem
Massive Inc.'s Ian Ali goes in-depth on why in-game brand placement is the newest emerging platform facing explosive growth.

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Video Viewership: On-Demand
Atlas' principal analyst demonstrates how creative drives viewership and ultimately the success of video, regardless of the format.

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Adding Mobile to Your Mix
Executives from mobile ad network AdMob explain that it's both easy and inexpensive to start adding mobile to the marketing mix.

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