This is an Online Video 101 that takes you from the medium's origins to today's most exciting marketing environment.

Online video is fast becoming the marketer's best advertising option. This is an Online Video 101 that takes you from the medium's origins to today's most exciting marketing environment. This presentation addresses the challenges that lay before the industry, such as a lack of standardization, limited inventory and repurposed assets, and explore the industry's most promising working models such as pre-, mid- and post-roll ads, "video is the ad" programming and broadcast-meets-broadband models. Live demos and branding study results will be unveiled as well, providing the metrics that are driving today's booming online video marketplace.

Matt Wasserlauf is president & CEO of Broadband Enterprises. Read full bio.

Tony Nethercutt is VP of sales at AdMob.Read full bio.

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Presenter: Matt Wasserlauf, president & CEO, Broadband Enterprises & Tony Nethercutt, VP of sales, AdMob

Format: Zipped PowerPoint