April 16-17, 2007 | Dearborn, MI
Senior Analyst for J.D. Power and Associates explains why building a strong web presence is essential for OEM sites to get the most from their marketing initiatives.
DaimlerChrysler's manager of interactive retail and owner services expalins why relying on one form of multi-media is a marketing mistake and how integration is now the name of the game.
Julie Roehm, automotive marketing veteran, provides her insight on the progression of marketing from Web 1.0 to 2.0 and hinting at 3.0. She lays out the impact and implications that the internet has had on the world marketing and advertising.
Ray Wert, senior editor for Jalopnik, the premiere auto enthusiasts blog under the Gawker Media enterprise will shed some light on the systems currently available at automotive editorial disposal, an evolved publishing format better suited to online readers’ tastes and the changing rules of engagement with public relations professionals.