Julie Roehm, automotive marketing veteran, provides her insight on the progression of marketing from Web 1.0 to 2.0 and hinting at 3.0. She lays out the impact and implications that the internet has had on the world marketing and advertising.

In the 1.0 world, television was king. In the 2.0 world, the internet came of age. In the 3.0 world, all our screens will be connected to the network of information and entertainment on demand.

This world will tear down the walls between brands, media, studios, agencies and consumers (and already is). The question isn't if it will happen. The question is "what are we doing to get ready for it?"

M2.x looks at the coming changes and explores what forward-thinking companies can (and are) doing to thrive in the 3.0 world.

Presentation was a collaboration between Julie Roehm, marketing communications consultant & Sean Womack, marketing communications consultant.

Contact Julie Roehm. Read full bio.

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Presenter: Julie Roehm, Marketing Communications Consultant in collaboration with Sean Womack, Marketing Communications Consultant

Format: Zipped Powerpoint