DaimlerChrysler's manager of interactive retail and owner services expalins why relying on one form of multi-media is a marketing mistake and how integration is now the name of the game.

In his presentaion Mike Perugi explains how the current automobile consumer aggregates information from several sources before they purchase a new or used vehicle and how advertisers can use these new consumer behaviors to get the most out of their campaigns through various marketing channels.

Mike Perugi is the Manager, Interactive Retail & Owner Services, DaimlerChrysler. Read full bio.

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Presenter: Mike Perugi, Manager, Interactive Retail & Owner Services, DaimlerChrysler

Format: Zipped Powerpoint