April 30-May 1, 2007 | Newport Beach, CA
Senior Analyst for J.D. Power and Associates explains why building a strong web presence is essential for OEM sites to get the most from their marketing initiatives.
Hyundai's VP of Marketing, Joel Ewanick explains in his presentation why a company's communications channels need to be integrated and presents suggestions to marketers how intertwining various marketing strategies are beneficial within the automotive industry.
Julie Roehm, automotive marketing veteran, provides her insight on the progression of marketing from Web 1.0 to 2.0 and hinting at 3.0. She lays out the impact and implications that the internet has had on the world marketing and advertising.
Ray Wert, senior editor for Jalopnik, the premiere auto enthusiasts blog under the Gawker Media enterprise will shed some light on the systems currently available at automotive editorial disposal, an evolved publishing format better suited to online readers’ tastes and the changing rules of engagement with public relations professionals.