Ray Wert, senior editor for Jalopnik, the premiere auto enthusiasts blog under the Gawker Media enterprise will shed some light on the systems currently available at automotive editorial disposal, an evolved publishing format better suited to online readers’ tastes and the changing rules of engagement with public relations professionals.

The promise of the web as a breaking news and entertainment medium isn’t new. Content companies founded expressly to capitalize on the immediacy and intimacy of the internet, however, are new again. This is due to a combination of improved technical systems to manage online advertising, massive broadband adoption and, importantly, reset marketer expectations and budgets. But, in this climate of advertising change, we rarely have the opportunity to take a hard look over the editorial fence for the purpose of drawing any lessons into how we plan and execute our marketing communications, especially as it relates to the automotive sector. Ray will shed some light on the systems currently available at automotive editorial disposal, an evolved publishing format better suited to online readers’ tastes and the changing rules of engagement with public relations professionals.

Ray Wert is the senior editor for Jalopnik, Gawker Media. Read full bio.

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Presenter: Ray Wert, Senior Editor, Jalopnik.com -- Gawker Media's auto blog

Format: Zipped Powerpoint