May 20-23, 2007 | Austin, Texas
Adrienne Skinner with Comcast Cable Communications, Inc. discusses the convergence of the online medium into the integrated media landscape. She discusses the opportunities for growth, process and scale as media platforms continue to merge.
In this provocative presentation, Upstream Group President and long-time iMedia Summit contributor Doug Weaver serves up the Oreo Doctrine, a vision for how our industry will split into two very different worlds in the coming years.
This panel will discuss what drives success in the serious issues space and the lessons all organizations – and the agencies who that work with them – can take from that. We will explore what makes serious content popular on social media sites, what kind of activities organizations should be creating, and how can you can make sure people see what you are doing once you’ve made it, - in the context of the issues that are important to them.
Rick Bruner, director of research & industry relations for DoubleClick presents some eye-opening research on consumers attitudes towards advertising. In his presentation he highlights his companies findings about the mind-set and actions different segments take in response to advertising, including the gender, age groups, heavy media users and self-proclaimed “ad haters.”
Greg Mand the senior director of business development for the PodShow showcases the power and reach that the podcasting medium has achieved. In this breakout session he will highlight the ins and outs of podcasting and why podcasting has become such a success.
Tara Lamberson, Mindcomet's VP of Marketing & Strategy and Mark Mitchell, executive director of SPEED Digital Media present the intricacies of user-generated content. They present hard data to show the benefits of UGC and how this engagement can be leveraged for the kind of brand.
Going beyond the boundaries of traditional text search, this panel discusses the possibilities of the world of video and image search. They will also explain in this engaging discussion how new search tools can help captivate an ever-changing audience.
Join Freewebs and Underscore Marketing to look inside some of the most successful widget marketing campaigns to date, and learn how your clients' brands can turn personal publishers into interactive evangelists.
Merging the Digital Marketing Divide: How Effective Campaign Management Can Move Brands into Next Generation Online Advertising
In this session, Yoav Arnstein will provide real-life examples and best practices of how effective campaign management can optimize and improve results for digital marketing across channels.