Join Freewebs and Underscore Marketing to look inside some of the most successful widget marketing campaigns to date, and learn how your clients' brands can turn personal publishers into interactive evangelists.

Widget marketing is the hottest topic of discussion among the interactive marketing elite. No longer is it just hype, with serious players like Yahoo! and Google throwing their hats into the widget ring. Widgets (or gadgets, depending on the technology provider) are skyrocketing to popularity because they live at the nexus of consumer-generated content, social media and word-of-mouth marketing. For advertisers, as Adweek put it when it first started covering the widgetsphere, “Widgets hold the hope of cracking the social media code, giving consumers the ability to spread a brand's message.” Perhaps more appealing, widgets invite brands into consumer conversations on some of the most trafficked online media, where the prevailing sentiments toward marketing usually range from cool to downright hostile. Unlike other marketing formats, major marketers are finding that consumers are adorning their websites with their favorite brands' widgets as readily as they’re adorning their feet with their favorite sneaker company's logo. And, the unique properties of online media allow marketers to amplify the reach, while driving interaction in powerful new ways. Look inside some of the most successful widget marketing campaigns to date, and learn how your clients' brands can turn personal publishers into interactive evangelists.

Chris Cunningham is the VP of ad sales at Freewebs. Read full bio.
Tom Hespos is president of Underscore Marketing. Read full bio.

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Presenter: Chris Cunningham, VP of Ad Sales, FreeWebs & Tom Hespos, President, Underscore Marketing

Format: Zipped Powerpoint