Going beyond the boundaries of traditional text search, this panel discusses the possibilities of the world of video and image search. They will also explain in this engaging discussion how new search tools can help captivate an ever-changing audience.

Moderator: Kevin M. Ryan is the CEO of Motivity Marketing. Read full bio.

Presenters:
Erik Hawkins is the CEO & Co-Founder of PureVideo Networks, Inc. Read full bio.
Chase Norlin is the CEO of Pixsy. Read full bio.
Jed Savage is the EVP, Strategy & Development for ScanScout. Read full bio.

How do you leverage the next generation of media based advertising units using visual search and performance-based business models and technologies? Until now, search advertising has been defined as text listings placed in contrast with keywords. The next generation of search technologies will provide a rich experience for users. It will tantalize the senses with ad vehicles that go well beyond the influence ability that rests with 40 characters of text in a search listing. Popular research indicates that users spend four times as much time with image and video search then they do with text. How can you make a connection with your target audience without sacrificing the integrity of the contextual experience? Can you capitalize on the millions of viewers seeking entertainment while offering valuable content? Yes you can! Learn about the latest techniques for engaging an audience along with best practices in developing and integrating ad campaigns. Take leading edge tools that leverage the stickiest form of connected marketing and advertising activity back to the office from experts in the space.

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Presenter: Erik Hawkins, Chase Norlin, Kevin Ryan & Jed Savage

Format: Zipped Powerpoint