Tara Lamberson, Mindcomet's VP of Marketing & Strategy and Mark Mitchell, executive director of SPEED Digital Media present the intricacies of user-generated content. They present hard data to show the benefits of UGC and how this engagement can be leveraged for the kind of brand.
Have you been struggling to sell campaigns based on user-generated content to your clients? Not every agency has managed to penetrate the black box that is UGC.
Join MindCometís VP of Marketing & Strategy, Tara Lamberson, with Mark Mitchell, Director of Interactive Advertising, SPEEDtv.com, as they walk through what has worked and what hasnít in UGC, including the much acclaimed guaranteed-to-make-you-laugh PINKs programming that will bring you trackside. Presenters will share strategies and results with hard data to demonstrate how the unique forms of engagement that only UGC can provide should be properly leveraged for the right kind of brands to fullest effect.
Tara Lamberson is the VP of Marketing & Strategy for MindComet. Read full bio.
Mark Mitchell is the Executive Director - SPEED Digital Media for the SPEED Channel. Read full bio.
Note: PPT will be available for download soon
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Presenter: Tara Lamberson, VP of Marketing & Strategy, MindComet & Mark Mitchell, Executive Director - SPEED Digital Media, SPEED Channel
Format: Zipped Powerpoint