September 9-12, 2007 | Loews Coronado Bay Resort, California
Don Schultz discusses the changes in advertising as consumers have become more active in marketing, and how the old "push" form of advertising needs to be reformed.
Sean Finnegan talks about developing strong relationships with consumers in order to market more effectively.
An explanation of the hidden messages websites send to viewers, and ways to control what your website is actually saying.
Michael Stoeckel of Fox Interactive Media discusses building a stronger customer base through optimization of ad opportunities.
Tom Hespos of Underscore Marketing discusses the different options for monitoring what is said about your brand online and the influence of online buzz on branding.
Verizon Wireless brings the NFL to mobile users with the help of Questus.
iMedia Senior Analyst and President of Upstream Group Doug Weaver offered marketers a new way to think about the media world.