We will share with you key research findings from ad effectiveness studies conducted by Nielsen Research with Entertainment Clients. The goal of this session is to provide you with a foundation in video game advertising, allowing you to assess this medium for the entertainment industry.

More than $60 billion is spent annually on U.S. TV advertising, yet a key demographic target — young males — spend more time playing video games.  Video game advertising represents an entirely new medium that combines the most engaging, active entertainment with contextually relevant advertising that positively enhances the consumer experience.  

We will discuss how global advertisers are utilizing this medium to reach the elusive youth demographic in a manner that speaks to their lifestyle.

In this session, we will cover the key trends in the game industry that are powering the growth of video game advertising.  We will then dig into the video game advertising market (size, growth rate, demographics), what the medium looks like, as well as provide an overview of the process for integrating brands in games, the creative capabilities and some best practices. 

We will share with you key research findings from ad effectiveness studies conducted by Nielsen Research with Entertainment Clients. The goal of this session is to provide you with a foundation in video game advertising, allowing you to assess this medium for the entertainment industry.

Jay Sampson is the VP, North American sales for Massive, part of the Microsoft Corporation. Read full bio.

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Presenter: Jay Sampson, VP, North American Sales, Massive, Microsoft Corporation

Format: Zipped Powerpoint