In this eye-opening session, join Adam Broitman with Morpheus Media as he examines the evolution of this space and learn how to prepare yourself to stake a strong claim to this increasingly important frontier of the interactive world.

As the interactive industry continues to grapple with issues surrounding Web 2.0, a new set of tools and platforms has exploded into mainstream media. Almost overnight, Virtual Worlds such as Second Life, Kaneva and There have made their way onto center stage, and the spotlight is on.

While adoption rates are still relatively low, virtual worlds are the beginning of a new era in the interactive space; an era of more human collaboration than ever before. And it promises to produce engaging, social experiences, connecting brands and consumers in an entirely new fashion – through the "experience web."

Due to their familiarity with storytelling, media companies have become the pioneers of the experience web, but the surface has only just been scratched. Warner Bros. has begun to outline how the experience web can be leveraged through its Silverscreen Island, however this is only the beginning.

In this eye-opening session, join Adam as he examines the evolution of this space and learn how to prepare yourself to stake a strong claim to this increasingly important frontier of the interactive world.

Adam Broitman is the director of creative & emerging strategy for Morpheus Media. Read full bio.

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Presenter: Adam Broitman, Director of Creative & Emerging Technology, Morpheus Media

Format: Zipped Powerpoint