This discussion will highlight the demographic and behavioral composition of the internet video consumer, including insight into which sites they favor, when they watch (which dayparts?) and what types of content they enjoy.

More than 75 percent of Americans have a broadband connection at home, and 95 percent of consumers have a broadband connection at work. As a result, consumption of internet video content is exploding, reaching more than 71 percent of internet users every month. But who are these consumers, and how can entertainment marketers better develop plans to reach this increasingly valuable audience? This discussion will highlight the demographic and behavioral composition of the internet video consumer, including insight into which sites they favor, when they watch (which dayparts?) and what types of content they enjoy. It will also profile how consumption patterns vary among work, university and home audiences, and suggest implications for capitalizing on these patterns.

About comScore

comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. For more information, please visit http://www.comscore.com/.

Erin Hunter is the executive vice president of comScore Networks. Read full bio.

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Presenter: Erin Hunter, EVP, comScore Networks

Format: Zipped Powerpoint