Vivi Zilger, NBC Executive, will kick off this year's Entertainment Marketing Summit with a look at how today's media companies have the capability to personalize interactive campaigns to best fit their needs in the interactive marketing and advertising space. Included in her presentation are examples of interactive advertising that doesn't even look like advertising as well as how marketers can best serve both their corporation and the community.

When it comes to entertainment marketing, the internet is a trailblazing medium. Entertainment companies have long been at the forefront of testing new technologies and have contributed significantly to the best marketing practices that are now in place industry-wide, from online video and website design, to community and user-generated content. But the very moment we get comfortable with any interactive marketing technology, it seems to have already evolved and we must adapt to stay ahead of the curve and mold the medium into what we need from it.

To kick things off at this third annual entertainment marketing summit, Vivi Zigler will take a look at the flexibility of the interactive space and how entertainment marketers can bend the medium to best serve their needs. She’ll also show examples of the best entertainment marketing campaigns she’s seen and explain why today the best marketing doesn’t really look like marketing at all. She’ll tackle the challenges presented by consumers’ increasing involvement in marketers’ daily lives, and share her insights on how to best serve the interests of both the corporation and the community.

So BYOBM (Bring Your Own Business Model) and join Vivi in this valuable presentation of where we’ve been and where we should be going.

Vivi Zigler is the EVP, NBC Digital Entertainment and New Media for NBC Universal. Read full bio.

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Presenter: Vivi Zigler, EVP, NBC Digital Entertainment and New Media, NBC Universal

Format: Zipped Powerpoint