PODCAST: Andy Jedynak, co-chair of the IAB Mobile committee, helps you understand the current state of the mobile industry and identifies the tipping points to watch for.

With mobile, it's 1995 all over again. As we begin to tame the wireless wild west, Andy Jedynak, co-chair of the IAB Mobile committee, helps you understand the current state of the mobile industry, identifies the tipping points to watch for what will make mobile marketing truly take off, and shows you why, done right, mobile advertising will be more pervasive and useful to advertisers than even the PC-based internet. The push is on to market through the small screen, but to do it right you need to understand how to navigate a complex mobile ecosystem and know the players that have surprisingly strong influence on your destiny as a mobile marketer.

From the latest research on how people and carriers feel about seeing ads on their phones, to how evolving technology will bring you new ways to capture customers through mobile, to what the IAB, ratings services, and other bodies are doing to make the mobile advertising industry a transactional environment, you'll find out how this next major internet interface impacts advertisers, agencies and publishers.

You'll come away with a greater sense of clarity about the mobile ecosystem and where it's headed, and how to become an effective marketer as you break into this new and highly personal paradigm of interactive life.

Andy Jedynak is chief marketing officer at WeatherBug. Read full bio.

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Speaker(s): Andy Jedynak, chief marketing officer, WeatherBug

Format: 00:43:09, 19.7 MB, MP3