June 26, 2007 | The Beverly Hills Hotel, California
NBC's Vivi Zigler says that content needs to be organic if it's going to be actionable.
Powell told Summit attendees that original content and passion were key to her success in interactive marketing.
A Summit panel of experts talks about the iPhone, the power of emerging platforms, Digital Rights Management and other pressing industry trends.
Before virtual worlds existed, the internet never offered such a genuine social experience and an untapped opportunity for marketers.