June 26, 2007 | The Beverly Hills Hotel, California
To open today's event, our Editor in Chief will survey the changing digital landscape, exploring how the entertainment marketing universe has changed in the last year and what further changes the coming months might bring.
Vivi Zilger, NBC Executive, will kick off this year's Entertainment Marketing Summit with a look at how today's media companies have the capability to personalize interactive campaigns to best fit their needs in the interactive marketing and advertising space. Included in her presentation are examples of interactive advertising that doesn't even look like advertising as well as how marketers can best serve both their corporation and the community.
This discussion will highlight the demographic and behavioral composition of the internet video consumer, including insight into which sites they favor, when they watch (which dayparts?) and what types of content they enjoy.
In this eye-opening session, join Adam Broitman with Morpheus Media as he examines the evolution of this space and learn how to prepare yourself to stake a strong claim to this increasingly important frontier of the interactive world.
We will share with you key research findings from ad effectiveness studies conducted by Nielsen Research with Entertainment Clients. The goal of this session is to provide you with a foundation in video game advertising, allowing you to assess this medium for the entertainment industry.
This year, iMedia is proud to recognize Paramount's Amy Powell. In her acceptance presentation, Amy explored changes in movie marketing, talked about her successes and failures, and described some of her key tactics for helping moviegoers find films.