This year, iMedia is proud to recognize Paramount's Amy Powell. In her acceptance presentation, Amy explored changes in movie marketing, talked about her successes and failures, and described some of her key tactics for helping moviegoers find films.

Launched in 2005, the Visionary Marketer Award recognizes an executive who has powerfully and effectively expanded campaigns from traditional to include interactive and immersive strategies that service movies or television shows while also advancing the role of interactive within all marketing.

The two previous award recipients were New Line's Gordon Paddison in 2005 and Disney-ABC TV's Albert Cheng in 2006.

This year, iMedia is proud to recognize Paramount's Amy Powell. In her acceptance presentation, Amy will explore changes in movie marketing, talk about her successes and failures, and describe some of her key tactics for helping moviegoers find films ranging from "Mission: Impossible" to "Nacho Libre," and "Manchurian Candidate" to this summer's "Transformers."

"Ask around the entertainment industry and you'll learn that Amy Powell's fan club extends far beyond the marketing side," says iMedia Editor in Chief Brad Berens. "She's a persuasive ambassador for interactive and a powerful advocate for bringing the audience to the marketing table at the start of the process. Congratulations Amy!"

Amy Powell is the SVP of interactive marketing for Paramount Studios. Read full bio.

GET THE PRESENTATION

• [Presentation] Download it now

Presenter: Amy Powell, SVP, Interactive Marketing, Paramount Studios

Format: Zipped Powerpoint