In this session, Yoav Arnstein will provide real-life examples and best practices of how effective campaign management can optimize and improve results for digital marketing across channels.

The shift in online user behavior has significantly transformed the way in which marketers advertise on the web. With the advent of next-generation online advertising technologies such as rich media, video and in-games fueling the growth of online advertising, marketers will need to know how to “bridge the gap” by integrating existing marketing strategies with new emerging platforms. Many marketers today are unaware that simple tools and techniques can transform their digital campaigns. Today’s digital marketing technology has evolved to provide both comprehensive capabilities and powerful results in enabling ad agencies to create, implement, deliver, measure and optimize cutting-edge, high-impact online ad campaigns tailored for the next generation of web users. In this session, Yoav Arnstein will provide real-life examples and best practices of how effective campaign management can optimize and improve results for digital marketing across channels.

• What role do emerging digital channels (e.g. online video, in-game, search and display) play in the overall success of online ad campaigns?

• What characteristics should ad agencies look for when choosing technology that facilitates the creation, implementation, measurement and optimization of digital marketing campaigns?

• What are the best practices marketers should consider in executing large, complex, multichannel digital campaigns?

Yoav Arnstein is the GM, North America operations for Eyeblaster, Inc. Read full bio.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Yoav Arnstein, GM, NA Operations, Eyeblaster, Inc.

Format: 00:35:43, 16.3 MB, MP3