Greg Mand the senior director of business development for the PodShow showcases the power and reach that the podcasting medium has achieved. In this breakout session he will highlight the ins and outs of podcasting and why podcasting has become such a success.

Podcasting has exploded in audience size and has emerged as a viable medium for marketers to reach their target audience. The tools of creation and distribution are now in the hands of the many rather than the few. As a result, both mainstream brands as well as new voices and faces are creating thousands of serialized, episodic audio and video shows that audiences proactively “raise their hands” and want!

In this session, you’ll learn not only the basics of themedium from content to research to advertising formats but also why podcasting has been such a success in helping marketers to reach their target audience. You’ll learn first-hand how a major brand marketer took advantage of the “bond of trust” and podcasting’s growth to talk with their audience in a unique, creative and fun manner. With real-life examples and answers to your questions, you’ll leave with a greater understanding of podcasting and how best to utilize it as an effective advertising medium.

Greg Mand, senior director, business development for the PodShow.
Shideh Hashemi is the product director for the Splenda Brand.

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Speaker(s): Greg Mand, senior director, business development, PodShow & Shideh Hashemi, Product Director, Splenda Brand

Format: 00:32:16, 14.7 MB, MP3