Verizon and Questus go behind the scenes with their mold-breaking NFL service.

In order to leverage and enhance its position in the broadband market while capitalizing on its brand allegiance with the National Football League (NFL), Verizon introduced the NFL’s portal site, linked from its Verizon Central member services portal, which was designed and executed by Questus.

Questus enabled The National Football League and Verizon Communications to deliver live NFL Network sports and entertainment programming via Verizon's consumer broadband services, last December. The service commenced with a live game between the Pittsburgh Steelers and the Cleveland Browns. Verizon already offers the NFL Network television channel to subscribers of its FiOS TV Service and is the only internet service provider to deliver selected NFL Network programming over broadband.

During this case study, learn from Joseph Dumont of Questus and Ruth Farley of Verizon what the unexpected challenges were, how they were bridged, and what this could mean for your brand, should you decide to take this kind of major step.

Presenters:

Joseph Dumont, partner and managing director, Questus
Ruth Farley, director of product development, Verizon

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Speaker(s): Joseph Dumont & Ruth Farley

Format: 00:36:10, 49.67MB, MP3