iMedia Senior Analyst and President of Upstream Group Doug Weaver offered marketers a new way to think about the media world.
Despite the tremendous growth in web advertising today, Doug Weaver believes that we're still only realizing a ridiculously small portion of its current potential for marketers. Too many marketers, agencies, publishers and networks still focus on the web's direct sale, DR and activation qualities. But if you're thinking this is another conversation about "branding," think again. In this provocative, prescriptive keynote, iMedia's Senior Analyst will tell us why the time is right for a serious, aggressive conversation about the reallocation of TV audience dollars. If you're curious about how to turn fat into muscle while also enjoying a nice slice of cake, be sure to be there.
Doug Weaver, President and CEO, Upstream Group; iMedia Senior Analyst, Read full bio.
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Presenter: Doug Weaver, President, Upstream Group, iMedia Senior Analyst
Format: Zipped PowerPoint