Michael Stoeckel of Fox Interactive Media discusses building a stronger customer base through optimization of ad opportunities.

Digital advertising…the game has evolved.  The building blocks for success no longer solely depend on tactical execution, but rather on the ability to execute against tactical and strategic objectives.  NewsCorp deployed an integrated ad management environment throughout FIM- Fox Interactive Media, and properties such as MySpace, IGN Entertainment, and Fox.com are reaping the benefits of this progressive and dynamic next generation media mindset.

By leveraging the strength of Fox’s distinctive entertainment, news and sports brands across the Internet to offer a more integrated customer experience to its advertisers and agencies, FIM’s focus has shifted from the “Ad Ops” operations mindset to that of “Ad Ops” optimization and opportunities.  FIM continues to distinguish itself as an innovator and leader, pioneering the optimal framework for maximizing and thriving in cross-platform media. 

Michael Stoeckel, Vice President of Advertising Innovations & Operations for Fox Interactive Media speaks about the blocks that helped build their competitive advantage: allowing their ad operations teams to focus on strategic opportunities and superior customer experience, while utilizing the tools and technology necessary to create one face for their cross-platform advertising initiatives. 

Mike Stoeckel is Vice President, Advertising Innovations & Operations, Fox Interactive Media.

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