Sean Finnegan talks about developing strong relationships with consumers in order to market more effectively.
With increased media fragmentation fueled by growth in the digital sector, advertisers have to go beyond broadly relaying their message to consumers. Instead, marketers must leverage multiple platforms, contact points and technologies to develop relationships.
Sean Finnegan, CEO of OMG Digital, will discuss the evolution of relationship marketing, show examples of how top marketers are developing strong connections with consumers today and share his perspective on how marketers will build relationships in the future.
Sean Finnegan is CEO OMG Digital.
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Presenter: Sean Finnegan is CEO OMG Digital.
Format: Zipped PowerPoint