This workshop explores the messages that a number of sites are sending without realizing it.

Strategy meeting? Check. Creative brief? Check. RFP’s out, agency’s chosen? Check. After seven layers of development and review, your new brand website is launched. And heads will roll. Or, are you about to launch it and want one more test to make sure the response you get is the response you paid for?

Maybe your website is doing more than what you paid for. Maybe that “more” is like the cell phone ringing in the theater or the doorbell ringing in the last ten minutes of CSI. Maybe the "more" is some little thing that’s getting in the way of the big thing, some little message killing the big message.

These little messages are unintentional, non-conscious and insidious. They pull your visitors away from the overt message you've spent so much time and effort crafting. Such messages can find their way into your sites even though you think you've blocked them out.

We'll talk about the questions you can ask before your new sites launches to see if you're accidentally saying exactly the wrong thing.

Presenters:

Joseph Carrabis, CRO and Founder, NextStage Evolution & NextStage Global
Brad Berens, CCO, ad:tech & iMedia Communications, Inc.

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Speaker(s): Joseph Carrabis & Brad Berens

Format: 00:52:02, 71.46MB, MP3