September 9-12, 2007  |  Loews Coronado Bay Resort, California
Published: October 16, 2007
Breakout session: monitoring your brand online
 

Our panelists explore the different options for monitoring brand buzz and getting the insight.

From Yahoo’s Buzz Index to custom online clipping services to products that mine the blogosphere, the industry has seen many attempts to develop products and services that help let brands know what is being said about them online. These products can help online marketers set and measure goals related to brand awareness, buzz, and the general mood of online users toward their brand and products. With all the talk about viral marketing, influencers and conversational marketing, measuring the effects of your online communications and conversations is critical to online success. In this breakout session, our panelists explore the different options for monitoring brand buzz and getting the insight you need to help your brand monitor what’s being said about it online, set benchmarks and examine those over time.

Presenters:

Tom Hespos, president, Underscore Marketing
Debra Aho Williamson, senior analyst, eMarketer
Suzie Reider, CMO, YouTube


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Speaker(s): Tom Hespos, Debra Aho Williamson, & Suzie Reider

Format: 00:46:29, 63.85MB, MP3