September 9-12, 2007  |  Loews Coronado Bay Resort, California
Published: October 16, 2007
Planning for the future: fearful hysteria vs. thoughtful urgency
 

This panel discusses new brand models that embrace consumer participation, new mechanisms for managing paid and unpaid media and new approaches to gauge and rapidly respond to consumer reaction.

How do we blaze new trails in our constant whirl of metamorphosis? What’s the right balance between the proven, the experimental, and the truly innovative? Today, the urgency to experiment digitally extends beyond identifying the "next big thing." In this world of dialogue and engagement, our fundamental challenge is to create new models of brand stewardship and new mechanisms for planning, communicating, and measuring the effectiveness of our messages.
 
In this panel discussion, hear from some of the industry’s brightest luminaries as they present strategies, case studies, and opinions around the effective use of established media, emerging technology, social media, widgets, iTV, and apply them to your own business as you plan for the future.

Presenters:

Dave Smith, President and CEO, Mediasmith, Inc.
Alan Schulman, SVP, executive creative director, imc2.
Joe Jaffe, President and Chief Interrupter, Crayon
Jack Haber, VP, e-Business, Colgate Palmolive
Susan MacDermid, SVP Strategy, Real Branding.

 


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Speaker(s): A panel presentation

Format: 01:00:54, 83.65 MB, MP3