The CEO of OMG Digital discusses the evolution of relationship marketing and shares his perspective on how marketers will build relationships in the future.

With increased media fragmentation fueled by growth in the digital sector, advertisers have to go beyond broadly relaying their message to consumers. Instead, marketers must leverage multiple platforms, contact points and technologies to develop relationships.

Sean Finnegan is CEO, OMG Digital. Read full bio.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Sean Finnegan

Format: 00:21:16, 29.22MB, MP3