December 2-5, 2007 | La Quinta, California
Welcome to a world where the CUSTOMER is king. The digital media revolution has dethroned much conventional wisdom of brand managers and agencies. We're all working for bosses that aren't in headquarters.
Join AdWeek's Digital Editor Brian Morrissey and the leaders of today's leading agencies as they examine the changing agency structures and the pros and cons of agencies of all sizes.
In this session, Peter Horan will talk about the forces that have changed the media landscape; forecast where things will go over the next five years, and make actionable suggestions about the best ways to reach and influence consumers.
Join Brad Berens and a panel of emerging technologies luminaries as they drill down to the pragmatic, separate the real from the imaginary and demystify emerging trends.
In this session, join the developers of the industry's leading ad exchanges and agencies who use them to figure out the future of this sector and discuss the pros and cons of auctioning every ad in real-time to the highest bidder.
Join Durham and Cummings in this master class as they discuss specific ways to improve the agency/client relationship and outline dozens of do's and don'ts you can't afford to ignore given the hyperactive pace of progress of this industry.
In the fast-growing, highly measurable world of online advertising, there are more numbers to look at and filter than grains of sand on an ocean beach. But which numbers, and the trends behind them, really matter? How do you separate out the white noise from the game-changers you can't afford to miss?