Join Durham and Cummings in this master class as they discuss specific ways to improve the agency/client relationship and outline dozens of do's and don'ts you can't afford to ignore given the hyperactive pace of progress of this industry.The proposed parallel purpose posited by purchaser and patron of paid compensation, in the promotion of product, often produces precipitous problems. Unhappily, the prevailing proposals on how to improve said partnership are primitive in application. (read: The current state of agency/client relationships is pretty pathetic and no one seems to have an answer on how to fix it. One side is dotting iís while the other is crossing tís and neither keep their eye on the goal, which is a mutually Profitable Partnership.) Without puzzling presuppositions or pointless theory, Sean and John, with their more than 30 years of participatory predicaments, will perceptibly play back practical approaches to these problems with aplomb. Get the picture?
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Speaker(s): Sean X Cummings, John Durham
Format: 00:41:48, 47.8MB, MP3