December 2-5, 2007  |  La Quinta, California
Published: December 03, 2007
Reinventing content in a digital world
 

The digital media revolution has dethroned much conventional wisdom of brand managers and agencies. Andrew Heyward tours the rapidly shifting landscape and vital strategies for survival and success.

For more video from this session and others at the 2007 iMedia Agency Summit in La Quinta, visit the summit video page.