December 2-5, 2007 | La Quinta, California
The digital media revolution has dethroned much conventional wisdom of brand managers and agencies. Andrew Heyward tours the rapidly shifting landscape and vital strategies for survival and success.
How do you connect with consumers in a chaotic media landscape? Former CBS News President Andrew Heyward delivers his advice.
Former CBS News chief Andrew Heyward takes you behind the controversy surrounding Dove's latest viral smash.
Former CBS News President Andrew Heyward fields tough questions from agency executives at the 2007 iMedia Agency Summit in La Quinta.
Join Adweek's Digital Editor Brian Morrissey and the leaders of today's leading agencies as they examine the changing agency structures.
Media and creative are more closely aligned than ever, so which agencies now hold the advantage?
The changing media landscape is leading ad agencies to reassess how best to serve their clients and stay nimble.
Agency execs field tough questions from audience members at the 2007 iMedia Agency Summit in La Quinta.
Peter Horan, CEO of IAC Media & Advertising, talks about the forces that have changed the media landscape, forecasts where things will go over the next five years, and makes actionable suggestions about the best ways to reach and influence consumers.
Check out some of the hottest executions from Nike, Facebook and others as IAC President Peter Horan outlines the state of online content.
Join iMedia's Brad Berens and a panel of emerging technologies luminaries as they drill down to the pragmatic and separate real from imaginary and demystify emerging trends.
An iMedia 'Power Panel' confronts realities of video, mobile and other hotly debated interactive channels.
The buzz around Second Life has faded, so what's the hotly debated platform really mean for marketing? An iMedia "Power Panel" debates.