December 2-5, 2007 | La Quinta, California
Published: December 04, 2007
From Gutenberg to Google to beyond
Peter Horan, CEO of IAC Media & Advertising, talks about the forces that have changed the media landscape, forecasts where things will go over the next five years, and makes actionable suggestions about the best ways to reach and influence consumers.
For more video from this session and others at the 2007 iMedia Agency Summit in La Quinta, visit the summit video page.