December 2-5, 2007 | La Quinta, California
SPOTLIGHT COVERAGE
At iMedia's December Agency Summit 2007, a broad selection of topics and issues were discussed and presented to industry executives. In the following three Spotlight presentations, attendees gained first-hand knowledge of new technologies and research that have a direct impact on interactive marketing. Presentations covered campaign management tools, household targeting capabilities and pre-roll video technology. Now we're bringing those presentations to you, our readers, in video, PowerPoint and article format. This special iMedia Spotlight edition gives you actionable strategies for taking your marketing to the next level.
At iMedia's December Agency Summit 2007, a broad selection of topics and issues were discussed and presented to industry executives. In the following three Spotlight presentations, attendees gained first-hand knowledge of new technologies and research that have a direct impact on interactive marketing. Presentations covered campaign management tools, household targeting capabilities and pre-roll video technology. Now we're bringing those presentations to you, our readers, in video, PowerPoint and article format. This special iMedia Spotlight edition gives you actionable strategies for taking your marketing to the next level.
Targeting to major life events
Zillow offers an example of how key life events can affect a purchase and described strategies that can inform and influence these consumer decisions.
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Read Coverage Story
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Stay relevant in the media mix
Before too long, agencies might find themselves competing directly with publishers. How will they add value? According to Eyeblaster's North American GM, they'll need to invest in ad tools.
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Watch Video Interview
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Watch Video Interview
Pre-roll takes center stage in video's growth
Tremor Media sees pre-roll as carrying most of the weight for the video segment in the near-term, before other models gain critical mass.
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Watch Video Interview
Read Coverage Story
Download Presentation
Watch Video Interview
