February 10-13, 2008 | Hyatt Regency Coconut Point, Florida
Listen in to sessions recorded at the Coconut Point Brand Summit; these podcasts cover everything from consumers taking control of brand messaging to mergers and acquisitions, ads as content and more.
There have always been great ads, but is the quality of advertising great enough to rival content? Geoffrey Ramsey, Carol Kruse and Sean Finnegan debate the question of the day.
The digital revolution will not be televised. But if it is to succeed, Wenda Harris Millard says marketers must accept the idea of a shared space where consumers have control.
One digital divide seldom discussed is the gap between brands and their consumers. Jeffrey Rayport offers some advice on how to narrow the chasm.
The M&A frenzy has created a lot of uncertainty. Our panel offers insights on what the advertising buying binge means for brand marketers.
Platform A President Curt Viebranz goes behind the headlines to see how today's news impacts the industry's future in this Q&A.
MindComet VP Tara Lamberson talks shop and helps us make sense of the headlines that impact interactive marketers.