February 10-13, 2008 | Hyatt Regency Coconut Point, Florida
Listen to this presentation about Discover Card's integrated marketing program designed to increase brand awareness and drive consideration.
The stars of YouTube, MetaCafe, Revver and other video-sharing sites join brand managers and agencies in an "anything-goes" discussion about the online video and CGA space.
Martha Stewart Living Omnimedia's president of media addresses the question: Will consumers ever really regard advertising as content?
Four interrelated trends are forcing advertisers to rethink their approach to advertising messages, what form they take and how they're delivered.
Even though valuations for most public companies are down right now and experts are whispering the word "recessions," M&A activity is expected to be strong in 2008. But what are the real implications of these deals?
Marketspace's founder kicks off the iMedia Brand Summit with a talk about how brands managers are ceding control to consumers, and how "The Big Four" are also shaking up the branding game.
Check out this primary research to identify the demographics and behaviors of heavy clickers. While this podcast highlights clickers as whole, it also features clickers of social media.