February 10-13, 2008 | Hyatt Regency Coconut Point, Florida
They say content is king - again! But now it's true more than ever. As a result of current trends, advertisers and their agencies who want to engage with today's consumers will have to start turning their ads into content. Ultimately, they will need to be able to produce content that is so compelling, relevant and entertaining, consumers will seek it out, and want to share it with others. Geoff Ramsey and his panel of heavy hitters debate the future of advertising.
On this panel, the stars of YouTube, MetaCafe, Revver and other video-sharing sites whose videos receive some of the highest viewing rates in online video will be joined by brand managers and agencies to share their views and opinions on CGA effectiveness and impact in comparison to traditional advertising.
Mark Hosbein and Sam Wehrs will discuss the objectives of the integrated marketing program designed to increase brand awareness and drive Discover Card consideration.
Starcom and TACODA present primary research to identify the demographics and behaviors of heavy clickers.