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February 10-13, 2008  |  Hyatt Regency Coconut Point, Florida
Published: February 15, 2008
Master Class A: "The Golden Rule of Consumer-Generated Advertising - Know They Ad Creator"
 
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On this panel, the stars of YouTube, MetaCafe, Revver and other video-sharing sites whose videos receive some of the highest viewing rates in online video will be joined by brand managers and agencies to share their views and opinions on CGA effectiveness and impact in comparison to traditional advertising.

Today, breakthrough ad creators and videographers are thriving on the internet. They are entering consumer-generated media and advertisement competitions and gaining local, regional and national recognition. They are leading the CGA revolution that is sweeping the internet and transforming the 30-second spot. If advertisers want to appeal to today’s consumer and leverage CGA strategies that are proving effective for major brands, they should tap into the hearts and minds of this valuable new resource. On this panel, the stars of YouTube, MetaCafe, Revver and other video-sharing sites whose videos receive some of the highest viewing rates in online video will be joined by brand managers and agencies to share their views and opinions on CGA effectiveness and impact in comparison to traditional advertising. Neil Perry of XLNTads.com leads this “anything-goes” discussion about the online video and CGA space.

Bios

Cynthia Levin, Online Marketing Manager, Vertical Branding
Kevin Nalty, Viral Videologist and Founder, Will Video for Food
Neil Perry, Acting CEO, XLNTads.com
Robert Stone, Manager Interactive, Cadbury Schweppes

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Presenter: Cynthia Levin, Online Marketing Manager, Vertical Branding; Kevin Nalty, Viral Videologist and Founder, Will Video for Food; Neil Perry, Acting CEO, XLNTads.com; Robert Stone, Manager Interactive, Cadbury Schweppes

Format: Zipped PowerPoint